Adam fell in love with innovation, marketing and positivity when he began playing ATARI, collecting Absolut Vodka ads and participating in the optimist club at nine years old. As he has grown, these passions have been refined into reliable skills for manifesting success where everyone wins. Adam believes in love, abundance, The Law of Vibration and our connection to each other and everything through a greater consciousness. With his vision for business and humankind, he continues to mark his presence in the world of capitalism.

Timeline of Adam’s Professional Journey

Adam graduated from Randolph-Macon College in 1999 with a Studio Arts Degree and along the way was named Defensive Player of the Year for the Men’s NCAA Lacrosse team.

After graduation, Adam got a job as a web designer and marketer, helping to launch the first luxury rug and imported furnishing e-commerce enterprises. The business quickly became a force on new auction websites such as eBay. He liked e-commerce but not the industry, and was happy to be recruited to help lead the new digital marketing and design group for Robbins-Gioia, a pioneer in the program management industry. While working full-time at Robbins-Gioia, Adam attended graduate school, maintained a 4.0 GPA, and received both a Master of Science in E-commerce and a Masters of Business Administration in Technology Management from the University of Maryland.

While in graduate school, he coached Oakton High School’s Varsity Boys Lacrosse team to three consecutive Virginia High School State Championships (very proud of that). His hard work, performance, and can-do attitude didn’t go unnoticed at work, either.  He was promoted to the Head of Marketing position for Robbins-Gioia.

During his tenure, Adam helped the organization double in size and successfully exit to IIR now Informa Group PLC of approximately $100 million dollars.

After the sale of Robbins-Gioia, he was recruited by Tyco Electronics to lead its marketing efforts for the Aerospace, Defense, and Marine business unit. The division grew from $600 million dollars to more than $1 billion dollars during his tenure.

Adam’s marketing team was the first non-product team in the company to receive Tyco’s Innovation Award for its new, successful approach to marketing called Market Invention. After that, the company asked him to help lead the company’s digital transformation globally. That included: integrating 13,000 regional, product, and non-product country websites; developing a 360-degree view of customers globally based on the first structured multi-organization implementation of Salesforce.com; and simplifying a taxonomy of 2 million disparate parts into a seamless online self-service configurator in 13 languages. These initiatives achieved more than $4 billion dollars in lead generation value annually, industry recognition as the best digital experience in the category overall, sales and customer service efficiencies, and an increase in overall Net Promoter Scores from the teens to the fifties depending on the business unit.

Then he was asked to move to Germany to help organize and lead a global brand transformation from just another electronic components manufacturer to the industry leader of connectivity using the Market Invention method his team developed. During this shift, Tyco Electronics became TE Connectivity (TEL). Taking Tyco Electronics to TE Connectivity meant TE Connectivity became the new industry leader with a market cap north of $30 billion dollars today.

The Turning Point

Adam was recruited again. He was on to Dallas, Texas to help catapult Solera’s North American operations AudaExplore from third to first place in the insurance claims management software industry. As the Chief Marketing Officer, he built a creative and effective team while teaching and implementing a much more refined Market Invention process. In turn, the company invented the Claim Experience market. The Claim Experience market drives a majority of today’s auto insurance mobile self-service and workflow apps across the industry. The adoption of the Claim Experience market from industry actors resulted in Solera becoming the recognized leader in claims management software. This helped lay the foundation for the company’s acquisition by Vista Equity Partners for $6.5 billion dollars.

In the Media

Adam continuously contributes to industry leading publications, live events and social media.